Paul Sarlo

Condo for Sale "All New" Woodland Hills! Low Taxes!

Paul Sarlo — Tue, 23 Feb 2010 02:02:00 GMT

Parking & Pets too!

• 930 sq. ft., 1 bath, 2 bdrm apartment "2nd Floor Private Balcony!" - MLS® $285,000 USD - Best Deal In Complex!

Woodland Hills, White Plains - The best deal in complex! All New! Just seconds to downtown White Plains! Privacy, parking, laundry in unit! New beautiful kitchen, New luxurious bath, washer/dryer, new baseboard heating, updated electric panel, new a/c units, hardwood floors, crown molding, FLATSCREEN TV INCLUDED, new doors, hardware, new windows, private balcony...it's like a brand new apartment...at a steal of a price! Pets allowed! Assigned Parking right in front! Must see, won't last, call today! Low Taxes!!

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Granite Stone Gatehouse For Sale in Rye

Paul Sarlo — Mon, 18 Jan 2010 22:07:00 GMT

A Rare Find!

• 1,560 sq. ft., 2 bath, 2 bdrm bungalow "Cottage Style Gatehouse" - MLS® $575,000 USD

Greyrock, Rye - A rare opportunity to own this 19th Century Stone Gatehouse Cottage. Made of hand-cut Granite and Limestone. The ambiance of old and new rich in tradition. Hardwood Floors, 9 Ft. ceilings throughout, Cathedral ceilings in Master Bed, Second Bed and Bath with exposed beams and stone walls. Lots of light, huge windows and skylights! Mooring and beach access. Quality that can't be rebuilt at this price. A truly special home. Rye Schools! Low taxes! Call Today!

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What's in a Brand Name?

Paul Sarlo — Mon, 21 Dec 2009 01:05:00 GMT

Real Estate Franchises: Most Recognizable Brands for 2009

11,000+ Agents Cast 390,000 Votes to Select the Top 10

It’s been almost 40 years since franchising entered the residential real estate industry; a move that has shaped the industry like few other concepts or strategies before or since. The impact of franchising ranks with MLS and the Internet as the top three game changing strategies in real estate since WW II.

Today there are a growing number of agents questioning the value proposition of real estate franchising. They point to some of the “older models” that seem to offer little more than a brand; a brand of questioned value in today’s online world. A franchise company’s long term success (or failure) is therefore dependent upon both its model standing the test of time and its implementation systems supporting the local franchisee in successfully putting those models into operation.

In the 2010 Swanepoel TRENDS Report, scheduled for publication on February 8th, 2010 — reserve a copy now atwww.RETrends.com) — a whole trend is dedicated to analyzing real estate franchising. The trend discusses the changes that have occurred during the last year including bankruptcies, acquisitions, large mergers, the re-introduction of previously dormant franchise brands and the launch of several new ones.

The Report details the Top 20 largest franchises based on agent count as of December 2009, inclusive of recent changes and acquisitions up and including that date.

However, as an additional test RealSure (www.realsure.com), the publishers of the Swanepoel TRENDS Report and the Swanepoel SOCIAL MEDIA Report, decided that it would be interesting to compare agent count rankings with the perception and recognizability of franchise brands by the industry itself.

So on Thursday December 3rd a nationwide online survey was launched to determine the “Most Recognizable Franchise Brand in Real Estate.”

With real estate agents being independent contractors and fiercely loyal to their respective brand the vote quickly garnished huge attention. It went viral through various social media networks, blogs and emails encouraging agents to vote.

In the end an astonishing 11,355 agents voted, casting just over 390,000 votes for 33 different real estate franchise brands making this — according to knowledge — the largest survey of its kind in the industry. The survey required real estate professionals to vote for a franchise on a scale from 0 – 5; starting from “Never heard of the brand” all the way up to “Excellent brand.” The brand’s scores in all categories were taken into consideration to determine the overall rankings. In the end there was a significant difference in the vote count between most of the top 10, thereby solidifying the placement of the brands.

Although another survey can produce different results and rankings, we are confident that this is a very good reflection of the real estate brokerage industry’s current opinion and awareness of the franchise brands that serve them.

The Top 10 real estate franchises, most recognized by the real estate industry as quality national brands are:

Keller Williams Realty
Coldwell Banker Real Estate
RE/MAX International
Century 21 Real Estate
Prudential Real Estate
Sotheby’s International Realty
EXIT Realty
ERA Real Estate
Weichert Real Estate Affiliates
Better Homes & Gardens Real Estate

The franchises that made it to the Top 5 were to be expected and are also the five largest real estate franchises in the country. The Top 5 also comfortably attracted more votes than the second five on the list, strongly pointing to the industry’s own internal belief that these are the top five franchise brands that agents would like to work for.

Keller Williams Realty’s surprising #1 ranking was most likely due to the strong, above average online and social media presence of their agents and the fact that during 2009 KW surpassed RE/MAX in agent count according to a widely published REAL Trends survey..

The 103-year old Coldwell Banker franchise has been the beneficiary of many NRT, Inc. acquisitions that have allowed the brand to remain at the forefront of many agents in a positive way. RE/MAX with their powerful consumer portal has also enjoyed the highest profile on national television of all the brands, thereby probably contributing to their high ranking.

Most interesting was the strong showing of Sotheby’s International Realty at #6, ahead of ERA Real Estate (a more established brand in real estate) and EXIT Realty (a more bolder promoter). The ranking was most likely attributed to the luxury homes image that many agents attach to the brand.

Long standing independent and northeast-based regional Weichert REALTORS converted to a franchise seven years ago and has steadily grown. Impressively it was able to break into the top 10 as a recognizable national brand.

Also surprising was the fact that newcomer Better Homes & Gardens squeezed out companies like Realty Executives, John L Scott and Windermere (both still regional players) to claim the last spot in the Top 10. This was most likely attributable to the recent news that 2,000-agent Metro Brokers switched from GMAC to BH&G as well as a few other key acquisitions.

The housing market is smaller than it was three years ago, yet we have more franchisors today than we did back then. Clearly the market is over saturated and yet the franchises reflected on this list are, according to thousands of agents that work for them and for their competitors, the best of the best.

At the end of the day, real estate brokers and agents want and need different kinds of support and thus different franchisors will attract different brokers and agents. For a detailed discussion on franchising, what the 7 key different types of real estate franchises are and which of the strategies currently work the best, read the 2010 Swanepoel TRENDS Report. Secure your copy at a special pre-publication discount of 34% when ordering athttp://www.realestatebooks.org/items/Swanepoel_TRENDS_Report_2010.htm

Survey methodology:

The poll was conducted online within the United States between December 3rd and December 11th, 2009 among 11,355 real estate professionals.

All surveys and polls are subject to multiple sources of error that are not possible to quantify. Especially with online polls the errors associated with wording, selection, exposure and attempts to manipulate the vote make it very difficult to guarantee results. Post-survey weighting and adjustments are made to adjust for irregularities found in the voting but we avoid using the term “margin of error” as we feel it is still misleading.

Due to the very large number of real estate professionals that voted it is felt that the results closely reflect the opinion of the majority in the industry.

by Stefan Swanepoel

www.luxuryhomeswestchester.com

paul@luxuryhomeswestchester.com

Rent/Lease Reduced on 148 Deer Run in Chappaqua

Paul Sarlo — Wed, 14 Oct 2009 20:09:00 GMT

Chappaqua, Westchester County - Announcing a rent/lease reduction on 148 Deer Run, a 900 sq. ft., 1 bath, 1 bdrm apartment. Now MLS® $2,000 USD Monthly - .

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Open House in Chappaqua on Sunday

Paul Sarlo — Sat, 03 Oct 2009 01:05:00 GMT

Chappaqua, Westchester County - We invite everyone to visit our open house at 11 Flag Hill Road on October 4 from 1:00 PM to 4:00 PM.

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Open House in Chappaqua on Sunday

Paul Sarlo — Sat, 03 Oct 2009 01:02:00 GMT

Chappaqua, Westchester County - We invite everyone to visit our open house at 11 Flag Hill Road on October 4 from 1:00 PM to 4:00 PM.

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Apartment For Sale in Stamford

Paul Sarlo — Sat, 19 Sep 2009 21:44:00 GMT

• 880 sq. ft., 1 bath, 2 bdrm apartment - MLS® $195,000 USD - Best Price in Building!

Stamford, Delaware County - GREAT PRICE! Two bedroom corner unit with great views of downtown Stamford from your private balcony. Excellent location! Updated Kitchen and beautiful new Bath with Grohe fixtures!! Lots of light, closets, laundry in building and assigned parking. Heat & hot water included in common charges! Won't Last!

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Home For Sale in Chappaqua w/Pool!

Paul Sarlo — Sat, 12 Sep 2009 20:18:00 GMT

• 2,874 sq. ft., 3 bath, 4 bdrm duplex "Colonial Style Floor Plan" - MLS® $839,000 USD - Best Deal 4+Beds!

Chappaqua, Westchester County - A Cedar Shingled roof completes this contemporary home on private property with views and an in-ground pool! Plenty of space! Choice of many rooms to use on main level, two fireplaces and two decks. Huge windows, hardwood floors. Master with bath and WIC. Great flow, feels like a colonial floor plan. Chappaqua schools. Priced to Sell! Call Today! Also for Rent MLS#2922934

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What is Loan Modification?

Paul Sarlo — Fri, 04 Sep 2009 19:11:00 GMT

By Zabrina Way
The Obama administration recently announced that 500,000 homeowners should get loan modifications by the end of 2009. Now, many homeowners have questions about the process.

What is a loan modification?
Loan modifications are changes lenders make to existing loans when the borrowers have a long-term inability to keep up with loan payments. Modifications can include a reduced interest rate... Read More

Essential Steps to Buying a Home

Paul Sarlo — Sat, 15 Aug 2009 19:06:00 GMT

By Susan M. Keenan
Shopping for a home is a huge endeavor, so it is critical that consumers do a bit of research and get familiar with the home-buying process before they actually begin to shop around. This article outlines the basic steps to buying a home. Following the suggested strategy should provide a stress free experience or at least a less eventful one.

Step 1. Pre-qualify for a home mortgage. Take the time to search for a mortgage... Read More

Calling All First Time Home Buyers $8,000. Tax Credit for You!

Paul Sarlo — Fri, 07 Aug 2009 20:21:00 GMT

Buy Now and Get an $8,000 Tax Credit
By Deanna Lynn Sletten
With only a few months left to take advantage of the first-time homebuyer tax credit, now is the time for serious buyers to purchase a home. Until December 1, 2009, first-time homebuyers can receive a tax credit of 10% of the home’s value up to a maximum of $8,000 if the sale of the home closes before the deadline. In this buyers market of low interest rates and an abundance of homes for sale at affordable prices, the extra incentive of the tax... Read More

Open House in Mount Kisco on Sunday Hilltop Condos

Paul Sarlo — Wed, 29 Jul 2009 21:43:00 GMT

Mount Kisco, Westchester County - We invite everyone to visit our open house at 29 Carpenter Avenue, #A6 on August 2 from 1:00 PM to 4:00 PM.

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www.paulsarlo.net

Rent/Lease Reduced in Chappaqua

Paul Sarlo — Wed, 29 Jul 2009 21:20:00 GMT

Chappaqua, Westchester County - Announcing a rent/lease reduction on 11 Flag Hill Road, a 2,874 sq. ft., 3 bath, 4 bdrm 2 story "Contemporary / Colonial Style". Was $4,800 Now MLS® $4,100 USD Monthly - .

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www.luxuryhomeswestchester.com

Condo For Sale in Mount Kisco

Paul Sarlo — Mon, 27 Jul 2009 23:04:00 GMT

Very Luxurious!

• 925 sq. ft., 2 bath, 1 bdrm apartment "1st Floor Walk-in" - MLS® $369,000 USD - Price Below A New One!

Mount Kisco, Westchester County - Luxurious garden style condo with all the trimmings! Top of line everything! Short distance to Mt Kisco town and train. Enjoy eight foot ceilings, recessed lighting, hardwood floors throughout. Tiled gourmet kitchen with cherry cabinets, granite counters and GE Stainless appliances! Master Suite with huge walk-in closet and full bath, whirlpool tub and rain shower. Quality construction and beautiful landscape. Brand new energy star W/D. Private Patio. Low taxes w/star $4690. / $255. per month maint. Mt Kisco has everything to offer, great locale, great shopping, great restaurants and charming village feel. Great deal, call today! Won't Last!

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Price Reduced on 12 Rose Street in White Plains

Paul Sarlo — Mon, 27 Jul 2009 20:16:00 GMT

Rosedale, White Plains - Announcing a price reduction on 12 Rose Street, a 2,654 sq. ft., 3 bath, 4 bdrm 2 story "Cape Style Home". Now MLS® $849,999 USD - Just Reduced!.

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